This week, people across England are being asked to finish one simple sentence: “My coast has the most…”, as part of a government-backed campaign to promote coastal areas like ours.
For me, the answer is easy. Our West Cumbrian coast has the most character, the most history, the most space to breathe, and some of the most beautiful views anywhere in the country.
From Drigg Beach up to Flimby – I’m contractually obliged to stick to the stretch in my own constituency! – our coastline is one of England’s great unsung treasures. It is rugged, working, wild and welcoming all at once. It is not polished. It is real.
At Drigg, you can walk for miles with the Irish Sea on one side and the fells rising behind you. Seascale beach is brilliant for families, with the bonus of Salt Fish & Chips afterwards. St. Bees gives us red sandstone cliffs, rockpools and the start of the Coast to Coast walk. Beach Road Bakehouse has become a business people plan a visit around.
The England Coast Path runs through our constituency, opening up new ways to explore the villages, beaches, harbours and headlands that make this place special. Whether walking, cycling, swimming, birdwatching or taking in the sunset, there is something here for everyone.
Thanks to publicly funded new bus services, more people can now get there without needing a car. The 32 links Whitehaven, Egremont and St Bees, while the 7 connects Whitehaven to Ravenglass via Seascale. That means more visitors and locals can access the coast, support local businesses and enjoy the places on our doorstep.
Our coast is also special because of its people. I recently bumped into the Whitehaven Seagals and Buoys, part of the growing sea swimming community bringing people together for friendship and wellbeing. Wildlife Watch groups at Parton and Harrington give young people the chance to connect with nature, learn about the sea and take pride in our Highly Protected Marine Area.
Then there are our coastal towns. Whitehaven, with its harbour, Georgian streets, independent businesses and huge potential. Workington, with its history from Mary Queen of Scots to pioneering steelmaking, sports clubs, food, shops and a town centre serving communities across West Cumbria.
Tourism supports local jobs, pubs, cafes, shops, attractions and small businesses. But this campaign is about more than encouraging visitors. It is about reminding ourselves what we have.
Too often, West Cumbria is described by what it lacks. I want us to talk more about what we have: extraordinary beaches, rich heritage, strong communities, brilliant businesses and a coastline that deserves to be celebrated.
So this summer, get out and enjoy it. Walk a new stretch of the path. Take the children rockpooling. Catch the bus to the beach. Support a beachside business. Visit Whitehaven or Workington.
Our coast has the most. Let’s make sure more people know it.
Josh MacAlister MP 